How it works

Your expertise
everyone’s standard

Melro starts with your expertise, company context and goals, finds what your best people do differently and helps everyone do it too, people and AI agents alike.

New standardRenewal callsBuilding
Melro starts with
  1. AddedYour expertise · 12 top renewal calls
  2. AddedCompany context · pricing policy, success plans
  3. AddedYour goals · renew at full price
  4. FoundWhat your top performers do differently

From Nina’s call · 02:10“Against Lisa’s goal, weekly reporting went from three days to four hours.”Becomes the standard

PracticeTom Becker, a new VP who inherited the contractLifelike counterpart built from your renewals
EvaluateEvery renewal call against the standardPeople and AI agents alike
Illustrative product example
The method

From what you know to how everyone works

  1. 01 · Your expertise

    Start with what you know

    Melro begins with your expertise, your company context and your goals: your playbook, your products, your policies, the way your best people work and what you need each conversation to achieve. Your experts describe what great looks like in the AI tools they already use, or we build it with you.

    Every counterpart and every standard is built from that context, and Melro checks each exercise against your knowledge before anyone practices.

    • Your playbook and methodology
    • Your products, pricing and policies
    • Your customers, your objections, your edge cases
  2. 02 · Discover

    See what your best people do differently

    Melro compares how your strongest people handle each moment with everyone else, across practice and real conversations, and surfaces the behaviors that make the difference, with the conversations that prove it.

    It also shows what gets in the way: a skill gap, missing knowledge, conflicting guidance or a process that needs fixing, by team, by behavior and by AI agent.

    Diagnose · conflicting guidance · illustrative

    Sales promises go-live in four weeks
    delivery says six to eight

    Reps who quote four weeks set expectations delivery can’t meet, and the practice exercise teaches the same promise.

    Suggested next stepAsk the content owner which is right, then update the guide and the exercise together
  3. 03 · Spread

    Make it everyone’s standard

    Everyone practices the moments that matter out loud, with lifelike counterparts, as often as it takes. Every conversation, practice or live, from a person or an AI agent, is evaluated against the same standard.

    Each result points to the moment and the words behind it, so coaching goes where it counts and nobody waits for feedback.

    • Practice in Melro or inside the tools people already use
    • Evaluate transcripts from any recorder, meeting tool, chat or AI agent platform
    • See who’s ready, behavior by behavior

Every conversation makes the next one better

See an example

See the conversation behind the result

One practice call, evaluated against one standard: ask why before you pitch

Illustrative practice callVoice · Practice

Buyer · 08:42“Payback won’t get past finance.”

Seller · 08:44“What makes finance cautious about this one?”

Buyer · 08:51“Our last rollout disrupted dispatch for six weeks. Mark wants twelve-month payback and a phased rollout.”

Seller · 09:06“So Mark needs twelve-month payback with less disruption. Can we build the model on your volumes and walk through the rollout with both of you?”

Buyer · 09:20“Yes. Mark and I can do Thursday at two.”

Your standard

Ask why before you pitch: find the concern behind an objection before proposing anything

The evidence Met

Investigated the underlying concern at 08:44. The seller asked why finance was cautious before proposing anything.

What to practice nextAsk how the disruption affected the team, so the business case reflects what they went through

Define your standardPractice the momentReview the evidence

Responsible by design

Our approach
to responsible AI

Evidence, openness and people in charge, built into how Melro works

Our promises →

  • Evidence behind every resultEvery judgment points to the moment and the words that support it
  • Only real chances countA moment that never came up is never held against anyone
  • People stay in chargeYour experts set the standard, and decisions about people stay with people
  • Open about AIEveryone knows when they are practicing with an AI counterpart
FAQ

The details

Who creates the exercises?

Your experts, in the AI tools they already use, or we build the first ones with you. Melro asks the follow-up questions and checks each exercise against your company’s knowledge before anyone practices.

Can Melro find best practices and problems?

Yes. Melro compares how your strongest people handle each moment with everyone else and surfaces the behaviors that make the difference. It also shows what gets in the way: a skill gap, missing knowledge, conflicting guidance or a process that needs fixing. Every finding links to the conversations behind it.

What if a moment never comes up?

It is marked not scored and never counts against anyone. Only real chances count, and our own technical errors never count against a learner.

Where do people practice?

In Melro, or inside the tools they already use. Creators build exercises in the AI tools they already use, and developers can add practice to their own product with the Voice API.

Book a demo

See it with your conversations

15 minutes with our team. Bring one conversation your people have to get right.