Find what your top reps do differently
See the moves that win deals, like mapping the decision before price, and make them the standard
B2B software sales
Every rep sells like your best
Reps rehearse discovery, pricing and objection calls against buyers built from your own deals, and every live call is scored against what your top performers do — so coaching scales without more manager hours.
What changesWhat great looks like
What great looks like
every time
Built for sales leaders, enablement teams, and the sales consultancies and trainers who coach them
Rehearse the calls that move deals
Discovery, demo and pricing conversations with buyers who push back like your real ones
Coach every call with evidence
Each live call evaluated against your standard, with the moment, the words and one next step
The evidence
The moments that change the conversation
Select a moment to see the exchange, the standard and what Melro found
With Melro
Reps rehearse discovery, pricing and objection calls against buyers built from your own deals, and every live call is scored against what your top performers do — so coaching scales without more manager hours.
Why it matters
Buyers spend less time with reps, so each discovery, demo and pricing call has to move the deal.
By the numbers
- Coaching is scarce: only 26% of sales professionals get 1:1 coaching at least weekly. Salesforce, State of Sales (2023)
- Buyers avoid reps: 67% of B2B buyers prefer a rep-free experience, so every live conversation has to earn its place. Gartner (Mar 2026)
- Teams are always ramping: sales teams averaged 25% turnover in a year. Salesforce, State of Sales (2023)
Quantify the cost of inaction
CFO (practice counterpart)“Close takes us about twelve days. It’s annoying, but honestly we manage.”
Account executive“What does twelve days cost you — late board reporting, audit exposure, overtime? Who feels it most?”
Your standard
Quantify the pain before pitching: cost, owner, and urgency — then confirm it’s a priority this quarter, in the buyer’s words.
The evidence Met
Met at 08:42. Impact questions surfaced the counterpart’s hidden fact — last year’s audit flagged the slow close — and the rep tied it to board timelines.
Trade for every concession
Procurement lead“Another vendor came in well under your number. If you can match it, we can sign this month.”
Account executive“If you can commit to a two-year term, I can get approval for twelve percent off.”
Your standard
Never concede before diagnosing: ask what’s in their number, restate the value, then trade any discount for term, volume, or timing.
The evidence Partly
Partly met at 31:47. The discount was traded for a two-year term, but the rep never asked what the other quote included or restated value.
Respect the timing objection
Prospect“We’re under contract with another provider until spring, so it’s not a fit right now.”
AI agent“No problem! Could I grab 15 minutes this week to show you a quick demo?”
Your standard
Respect a timing objection: ask when renewal starts and who decides, then set a dated follow-up ahead of that window.
The evidence Missed
Missed at 02:16. After a clear timing objection, the AI SDR pushed a demo and never asked the renewal date or who owns the decision.
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See it with your conversations
15 minutes with our team. Bring one conversation your people have to get right.