New hires ready sooner
Practice with realistic shoppers before the showroom floor
Automotive retail
Every shopper meets your best salesperson
Salespeople, BDC agents and F&I managers practice against realistic shoppers built from your inventory, pricing and products, and every recorded call shows where deals and disclosures slip.
What changesWhat great looks like
What great looks like
every time
Built for dealer groups, sales and BDC managers, F&I directors, and the trainers who coach them
Clear F&I conversations
See where add-on disclosures slip, then practice the fix
Phone-ups that become visits
BDC agents and AI agents answer first, then set the appointment
The evidence
The moments that change the conversation
Select a moment to see the exchange, the standard and what Melro found
With Melro
Salespeople, BDC agents and F&I managers practice against realistic shoppers built from your inventory, pricing and products, and every recorded call shows where deals and disclosures slip.
Why it matters
Most deals still close in conversations at the dealership, where high turnover and add-on scrutiny raise the cost of every mistake.
By the numbers
- Turnover is relentless: NADA data put sales consultant turnover at 67% a year. BDO, citing NADA’s 2021 Dealer Workforce Study
- Deals still happen in person: 53% of buyers completed every step at the dealership; only 7% bought completely online. Cox Automotive, Car Buyer Journey (Jan 2026)
- AI is arriving fast: 63% of dealers say investing in AI tools now is critical to success. Cox Automotive, Car Buyer Journey (Jan 2026)
Answer, then set the appointment
Shopper“Is the white Highlander on your website still there? What’s your best price?”
AI agent“Yes, it’s available! Our internet price is $46,995. Would tomorrow at 10 or 2 work for a test drive?”
Your standard
Answer the question asked, confirm the exact stock unit, capture a callback number, and set a firm appointment with a confirmation.
The evidence Partly
Partly met at 00:58. The AI agent answered on price and offered two appointment times, but never confirmed the stock number or captured a callback number.
Say add-ons are optional
Buyer“Wait — do I have to take the tire-and-wheel package to get this rate?”
F&I manager“It’s all bundled into your payment, so it’s only about eighteen dollars more a month.”
Your standard
Say plainly that every add-on is optional, present it apart from the payment, and get a clear yes before adding it.
The evidence Missed
Missed at 22:14. Asked whether the package was required, the F&I manager answered with a monthly payment instead of saying it was optional.
Show the trade-in math
Customer (practice counterpart)“Another dealer offered me three thousand more for my trade. Why is yours so low?”
Sales consultant“Fair question. Can I show you the market report we used, and what reconditioning your car needs?”
Your standard
Show the evidence, ask what the other offer included, and keep the conversation on total deal value.
The evidence Met
Met at 14:20. The consultant walked through the market data and asked about the other offer, surfacing the hidden fact: it only applied with a purchase there.
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See it with your conversations
15 minutes with our team. Bring one conversation your people have to get right.