Calm clients when markets move
Advisors practice the panic call until anchoring to the plan is second nature
Financial services
Advice clients trust
Advice clients trust
in every conversation
Advisors and bankers practice market-panic, rollover and dispute conversations, and every call and chatbot transcript is checked against your playbook so gaps surface before they become complaints.
What changesWhat great looks like
What great looks like
every time
Built for retail and private banks, wealth management firms, and their training and compliance teams
Catch a dispute in any wording
Every call and chatbot transcript checked, so gaps surface early
Your playbook in every branch
The behaviors your best advisors use, made the standard everywhere
The evidence
The moments that change the conversation
Select a moment to see the exchange, the standard and what Melro found
With Melro
Advisors and bankers practice market-panic, rollover and dispute conversations, and every call and chatbot transcript is checked against your playbook so gaps surface before they become complaints.
Why it matters
One conversation can move someone’s savings or trigger a regulatory issue, and clients remember how they were treated when money was at stake.
By the numbers
- Service already runs through bots: about 37% of the U.S. population used a bank’s chatbot in 2022, and the figure is projected to grow. CFPB, Chatbots in Consumer Finance (Jun 2023)
- Bots and rigid scripts can miss a dispute when customers don’t use the “right” words. CFPB, Chatbots in Consumer Finance (Jun 2023)
- Recommendations skip the cheaper option: state examiners found half of examined firms had no formal policy to discuss lower-cost, lower-risk options with clients. NASAA, Reg BI Phase II-B report (Aug 2023)
Recognize the dispute
Customer“There’s a $480 charge from a store I’ve never been to. I didn’t make this.”
AI agent“Here’s that transaction: $480.00 at Northgate Electronics on May 3. Is there anything else I can help with?”
Your standard
Treat “I didn’t make this” as a dispute: confirm details, open the claim or hand off, and explain what happens next.
The evidence Missed
Missed at 01:22. The customer disputed a charge; the AI agent read the transaction back and closed out. No claim opened, no handoff.
Anchor panic to the plan
Client (practice counterpart)“I can’t watch this anymore. Move everything to cash before it gets worse.”
Financial advisor“I hear you, and it’s a fair worry. Before we decide, can we look at what this money is for, and when?”
Your standard
Acknowledge the fear, reconnect to goals and time horizon, and walk the plan’s downside scenario before discussing any change.
The evidence Met
Met at 05:30. The advisor acknowledged the fear before tying it to goals, which surfaced the counterpart’s hidden fact: a home down payment due next spring.
Compare before recommending a rollover
Client“So should I roll my old 401(k) into an IRA with you?”
Financial advisor“I’d recommend it. You’ll get more investment choices and ongoing advice. I’ll send the paperwork today.”
Your standard
Before recommending a rollover, compare fees, services, and the option to stay in the plan — and document why it fits.
The evidence Partly
Partly met at 18:09. The advisor explained what an IRA adds but never compared fees or discussed leaving the money in the employer plan.
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See it with your conversations
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